Along with experiential marketing

https://prsaboston.org/fast-5-qa-with-the-castle-group-principal-co-founder-wendy-spivak-five-things-to-know-about-events-management-and-integrating-strategic-event-planning-into-pr-campaigns/

With experiential marketing, companies make use of modern technology like AR and also VR to develop captivating experiences that mesmerize audiences