Branded queries often reflect offline buzz; track spikes after events or TV spots to optimize budgets in real time.

https://www.facebook.com/truenorthsocial/posts/pfbid02b4oTyXzG7yfZNvm5bsxesxwASEiqx9kepNfDJak8Z9oKWXqNdP3E1KwMmEp8ZvfUl

Branded queries often reflect offline buzz; track spikes after events or TV spots to optimize budgets in real time.