Case Study: Why Australian B2B Teams Know They Need Video But Struggle to Get Real Results

https://www.easybookmarkings.win/when-melbourne-manufacturer-faces-falling-leads-maria-s-story

How a Melbourne-based $3M SaaS Company Burned $120,000 on Video Without Lifting Sales In 2023 an Australian SaaS company based in Melbourne, serving construction supply chains, decided to "do video" after a board-level push