Changing your SaaS pricing can lift revenue but sometimes cuts your conversion...

https://ricardosinterestingwords.swiftnestly.com/posts/how-to-explain-a-conversion-drop-to-my-ceo-after-a-price-hike

Changing your SaaS pricing can lift revenue but sometimes cuts your conversion rate. One case saw a 31% revenue jump but a 22% drop in signups