Changing your SaaS pricing often sparks a tough choice: boost revenue or risk...

https://telegra.ph/How-Can-Revenue-Go-Up-If-Conversions-Go-Down-Analyzing-the-Paradox-with-Pricing-Segments-and-Models-08-08

Changing your SaaS pricing often sparks a tough choice: boost revenue or risk losing conversions. One case showed a 31% drop in conversions but a 22% increase in revenue, highlighting the tradeoff