Consumers aren’t willing to jump through hoops anymore. We’ve trained everyone...

https://wiki-book.win/index.php/The_Real_Cost_of_Personalization:_Building_Trust_Without_Being_Creepy

Consumers aren’t willing to jump through hoops anymore. We’ve trained everyone to expect instant results, and if your app makes them re-enter card info or wait for a slow loading screen, they’ll just quit