Dark data is the information companies store but never use or analyze. It makes...

https://holdenlvxt779.theburnward.com/what-is-dark-data-management-not-the-marketing-version

Dark data is the information companies store but never use or analyze. It makes up 60-80% of all data and costs around $2.5 million a year in wasted storage and management. Ignoring dark data means missing insights and paying for clutter