Don’t let an agency treat your EU expansion like a simple translation project....

https://www.wall-bookmarkings.win/don-t-let-agencies-confuse-translation-with-true-localization-your-strategy

Don’t let an agency treat your EU expansion like a simple translation project. True localization requires matching content to specific locales, not just languages. Before you sign, demand technical proof—check their hreflang validation in Search Console