How 3B+ Coupons Delivered by CodeBroker Rewrote the Rules on Modular vs All-in-One Architecture

https://stateofseo.com/why-your-visual-rule-builder-keeps-producing-conflicting-promotion-logic-and-how-to-fix-it/

When a Retail CIO Sent Millions of Coupons Overnight: Elena's Story Elena was a retail CIO who had spent the last five years stitching together marketing systems: CRM, ad platforms, POS, and a fragile homegrown coupon engine