How a Small Beauty Retailer Gambled Its Hair-Care Category on Two Castor Oil Brands

https://ocnjdaily.com/news/2025/nov/05/viva-naturals-vs-sky-organics-castor-oil-which-one-delivers-better-results/

Two months ago I ran a focused test for a specialty beauty shop that wanted to turn a slow-moving hair-care aisle into a reliable revenue stream