How Hawx, Founded in 2013, Turned Its Google Reviews Crisis into a Growth Engine

https://domigodwin26.gumroad.com/p/when-sensors-can-t-replace-sweat-how-a-regional-pest-company-fixed-a-tech-first-mistake

How a niche outdoor boots maker found itself defined by Google reviews Hawx launched in 2013 as a direct-to-consumer footwear brand focused on all-weather work and outdoor boots