Measuring AI search is tough because answers are non-deterministic and shift...

https://technivorz.com/the-quiet-race-among-european-seo-firms-to-build-their-own-ai/

Measuring AI search is tough because answers are non-deterministic and shift wildly based on geo variability. Traditional scrapers don't cut it—they can’t map how LLMs actually perceive or cite your brand. That’s why we built our own stack