Most agencies get stuck with 30% margins on service retainers. Treat your...

https://bizzmarkblog.com/what-mistakes-do-agencies-make-when-they-try-to-ship-software/

Most agencies get stuck with 30% margins on service retainers. Treat your agency like a lab to build tools that solve the problems you face every day. Shifting to software allows you to hit 70%+ margins and scale without adding more head count.