Polished vs Human: What 95% Message Retention from Video Means for Australian Businesses

https://www.mediafire.com/file/rrea52dijsjn9gc/pdf-78991-87935.pdf/file

Most marketers equate polish with professionalism. A glossy 30-second spot, a carefully lit testimonial, an ad that looks like it was carved from a script and a storyboard — those things have long been shorthand for “we know what we’re doing