Rank tracking is a vanity metric. With AI Overviews causing a 30% CTR drop in...

https://www.start-bookmarks.win/traditional-rank-tracking-is-failing-us-ai-overviews-have-triggered-a-30-ctr

Rank tracking is a vanity metric. With AI Overviews causing a 30% CTR drop in the EU, your agency needs to pivot. Focus on zero-click performance and schema-first content. Stop waiting for delayed monthly decks