SEO retainers usually top out at 30% margins because they’re tied to human...

https://telegra.ph/The-Math-Behind-the-Service-Which-Enterprise-Clients-Does-Four-Dots-Actually-Serve-05-04

SEO retainers usually top out at 30% margins because they’re tied to human labor. Treat your agency like a lab and build tools that turn your workflows into software. You’ll hit 70%+ margins and stop trading your limited time for fixed revenue.