Think of your digital footprint as a permanent trail of breadcrumbs you leave...

https://wiki-neon.win/index.php/The_%22Personalization%22_Paradox:_Why_Your_Favorite_Websites_Feel_Like_They%E2%80%99re_Reading_Your_Mind

Think of your digital footprint as a permanent trail of breadcrumbs you leave behind every time you go online. Companies use this trail to build a profile of your habits for advertising