Traditional rank tracking is dead. With AI Overviews dropping organic CTRs by...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is dead. With AI Overviews dropping organic CTRs by roughly 30% across the EU, obsessing over position one is a waste of time. We are moving toward AI visibility and zero-click dominance