When harmful content hits your brand, the worst move is a panicked reaction....

https://star-wiki.win/index.php/How_to_Talk_to_Your_Partner_When_Your_Online_Reputation_Feels_Like_a_Liability

When harmful content hits your brand, the worst move is a panicked reaction. Left unaddressed, negative posts quietly erode your reputation and drive up your customer acquisition costs as leads lose trust. Don't let rumors linger