When SaaS companies raise prices, they often face a tricky tradeoff: fewer...

https://www.bestbookmarks.win/when-saas-companies-tweak-prices-they-often-see-a-31-drop-in-conversion-but-a

When SaaS companies raise prices, they often face a tricky tradeoff: fewer sign-ups but higher revenue. One study found that a 31% drop in conversions led to a 22% revenue increase