Why Most Placements Fail and What Topical Overlap Really Reveals
https://zoom-wiki.win/index.php/Stop_Losing_$2000%2B:_Systematic_Prospecting_and_Qualification_for_E-commerce_Outreach
Everyone assumes you should accept any placement that looks promising. The truth is harsher: you'll get rejected far more than accepted if you treat outreach like a spray-and-pray exercise