Win More PE Deals by Ending Manual CRM Entry: What You'll Achieve in 30 Days

https://www.strobe-bookmarks.win/winning-deals-through-affinity-product-upgrades-or-a-seed-raise-a-practical-comparison-for-founders

I used to believe the software feature list decided whether a deal landed. Then I heard a comment often credited to Doug Parker - that you win deals through affinity, not features