Your B2B reputation dictates your ability to close complex enterprise deals....

https://bizzmarkblog.com/how-do-i-avoid-review-generation-tactics-that-get-us-in-trouble/

Your B2B reputation dictates your ability to close complex enterprise deals. Prospects scout G2, Clutch, and LinkedIn long before they reach out to your sales team. If you ignore these channels, you leave revenue on the table