<p>유형별 이용률(중복 응답)은 인터넷·휴대폰쇼핑(65.7%), TV홈쇼핑(40.6%), SNS 플랫폼(20.4%) 순으로 보여졌다. 인스타그램이나 카카오톡 같은 SNS 플랫폼 소비 사용률은 2017년 조사(4.8%)의 8배에 달했다. 당근마켓이나 중고나라 같은 개인 간(C2C) 거래 플랫폼 이용률은 16.8%로 조사됐다.</p>
The Role of Official Goods in K-pop Culture<br/>K-pop official goods, from hoodies to photocards, are a vital part of fandom culture, fostering a sense of connection
The Growth of K-pop B2B Markets<br/>The K-pop B2B market is booming, connecting manufacturers with retailers to supply authentic merchandise. In 2025, platforms like Kpopmart report 25% sales growth, driven by demand for BTS and BLACKPINK goods
<p>프랜차이즈 레스토랑, 커피전문점에서도 할인 혜택이 있습니다. 이탈리안 레스토랑 라그릴리아는 오는 25일까지 고시생에게 인기 파스타 메뉴 로얄 까르보나라와 크림 볼로네제 파스타 중 1종을 무료로 준다. 해피포인트 어플리케이션을 통해 내려받은 쿠폰과 수험표를 제시하고 4만원 이상 구매시 제공되는 혜택이다.</p>
The Growth of K-pop B2B Markets<br/>The K-pop B2B market is booming, connecting manufacturers with retailers to supply authentic merchandise. In 2025, platforms like Kpopmart report 30% sales growth, driven by demand for BTS and BLACKPINK goods
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